Lynd Bacon & Associates, Ltd. DBA Loma Buena Associates, is an IL S Corporation licensed to operate in Utah.  It was founded in 1991 as a consultancy providing business research services.

Lynd Bacon, PhD., it's founder and President, is an experimental psychologist by training with graduate degrees in physiological and cognitive psychology from the University of Illinois at Chicago.  He also has an MBA from the Booth School at The University of Chicago.

Bacon continues to design and execute research for important clients in the private sector.  He has taught dozens of graduate degree courses in topics including analytics, data science, machine learning, and AI at universities that include Notre Dame, Northwestern, and Utah.  He continues to teach courses at the latter two institutions.